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Our mission is to connect consumers to all things beauty: professional brands, expert advice and professional beauty services.

Our Story

Founded in 2011, Loxa Beauty was determined to bridge an important gap between consumers, beauty professionals and major manufacturers. In 2012 Loxa Beauty was acquired by BSG - Sally Beauty Holdings, Inc. and launched a new website platform in 2013.

Our mission is to connect consumers to all things beauty: professional brands, expert advice and professional beauty services. Loxa Beauty created patented technology called a Loxa® Script, that allows beauty professionals to recommend products to their clients and earn commission on each product sale. We hold a commitment to the professional industry and look to insert the voice of the expert into every element that we produce.

 

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